Leadership & Impact
Atlantia AI is an operator-led firm. The principals you meet are the principals who deliver.
Our team
Senior-led by design. No principal-engineer gap, no offshore relay.
Client success stories
Our impact
Three founders, jointly accountable for every engagement. No principal-engineer gap, no offshore relay — the named partner is the delivered work.
A Moroccan technology leader with deep international experience and networks, recognised at the highest levels of the Moroccan government. His recent roles include CEO of TEAL, General Manager Morocco at Cisco, and President of IBM Morocco — a career spent building and leading technology organisations at the intersection of global standards and local market reality.
Career
Cisco
General Manager, Morocco
IBM Morocco
CEO
TEAL
CEO · JV OCP × IBM
Education
Inst. de Recherche Polytechnique d’Alsace
Engineering
ESSEC Business School
MBA
A senior executive and leader of professional-services firms globally. Across a 30-year career, Bill has led large-scale, enterprise-wide transformations with PwC, EY and IBM, spanning Asia Pacific, Japan, Europe and the Middle East. A client-centric practitioner recognised for driving growth and cultural transformation at enterprise scale. As Co-Founder and Director, he leads business development and client relationships — building a portfolio of engagements where depth of partnership, client value, and measurable outcomes define success.
Career
EY Consulting
Managing Partner, Talent & Transformation
IBM Consulting
Emerging Tech & Transformation
PwC Consulting
Talent, Performance Improvement
Education
Manhattan University
Business Administration
U. of Western Australia
Master’s Degree
Harvard Business School
Executive Education
For more than seventeen years, Abdellah has led digital and AI transformation where the stakes are highest — inside AXA, BNP Paribas and PwC Advisory, across Paris, Geneva, Brussels and Casablanca. Trilingual in Arabic, English and French, he now sits at the rare intersection of enterprise and state: recently appointed Advisor to the Minister of MIEPEEC in the Government of HM King Mohammed VI, translating boardroom AI strategy into national-scale transformation.
Career
PwC Advisory
Advisory
Chief Information Officer and ComEx member
Across several groups
Advisor to the Minister
MIEPEEC · Government of Morocco
Education
Université Paris Dauphine
Université Toulouse III
ENPC | École Nationale des Ponts et Chaussées
Executive MBA
Client success stories
Selected engagements across our three practices. Anonymised where confidentiality requires it — outcomes are real.
In preparation
Case studies are being finalised.
Selected client engagements are being prepared for publication, with the necessary confidentiality reviews in progress.
Our impact
A young firm, but a measurable trajectory. Updated each quarter.
In preparation
Impact metrics are being compiled.
Our impact dashboard is being assembled with audited figures. Updated each quarter once live.
Getting started
Four steps, clearly defined. No long sales cycle — senior partners on the call from day one.
A 30-minute conversation with the partner who would lead your engagement.
A short, structured diagnostic of what you need — and whether we’re the right partner.
Scope, team, timeline, economics — transparently set out in a single document.
Kick-off, governance, first milestones — typically within two to four weeks of signature.